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Dana Evann Sorge

Faux Real

Founder Haley Lieberman’s daughter, Goldie, rocking the faux fur. Image Credit: Haley Lieberman/Shop Tomorrows

Wearing real fur has been a controversial topic in fashion forever. We’ve watched models strut down the runway in unbelievable outfits in their fur, as well as renowned fashionistas. We’ve also seen them be hounded and slammed by activists for doing so. What is this really costing us? Let’s start with what we know — animals are killed for products and their fur is sustained with chemicals to stay looking the way it does. Both processes are harmful and toxic. According to Fur Free Alliance, “The production of fur imposes significant adverse impacts on both the environment and human health. Far from being a natural resource, fur production is an intensely toxic and energy-consumptive process, with pelts being dipped in toxic chemical soups and animal waste runoff from fur factory farms polluting soil and waterways.” Between the30 year old PETA ‘I’d Rather Go Naked’ campaignto the dozens of brands going anti-fur, it’s time we all bunnyhop to the same beat. Even our OG fashion inspo, Posh Spice, has banned animal skins from her clothing line.Think less radical rebel, more mainstream mall shopper. Less new buying, more fresh upcycling.



PETA protesters from the early 2000s. Image credit: Getty Images.


Calvin Klein set the bar for us when the brand went anti-fur in the 90s. As we talked about in our blog post, celebs and brands are making huge efforts in the sustainability sector of fashion. (Side bar: Kim Kardashian remaking real fur into faux fur pieces is not what we mean. Upcycle, people!) We’re here for those doing it right, aka Macy’s and Bloomingdales going fur-free by the end of 2020. Knowing the largest department stores of our country are shedding their fur is enough for us to know that we all should be, too. According to their press release,“This includes all Macy’s and Bloomingdales’ private brands, as well as items sold from brand partners. Fur will no longer be sold in Macy’s, Inc. off-price stores, including Macy’s Backstage and Bloomingdales The Outlet. As part of this commitment, the company will be closing its Fur Vaults and salons.” At Shop Tomorrows, we love welcoming newcomers to the vintage good life. Let’s move away from fleeting trends and towards permanent, sustainable styles with open arms.


Kim Kardashian-West and daughter, North West, in faux fur replicas of Kim’s fur coats. Image Credit: Kim Kardashian-West Instagram.


For our fur lovers, we understand this is hard for you. Have no fear. Where there’s to die for fashion pieces, there’s a secondhand piece lookin’ for the same lovin’. If there’s one thing we want you to take away from Shop Tomorrows, it’s this — there are always ethical options to consider. Instead of mindlessly browsing retail, search online resale or do like Macklemore and try thrift shopping, “hunting for a come up.” If that’s not your thing, take notes from this Fox Business article, “Fur coats hot with millennials, if used or vintage.”Quality fur is timeless and can be passed down from generation to generation — it’s a sustainable mom’s dream. Imagine upcycling your great grandmother’s luscious coats into on-trend cropped jackets. More and more millennials are loving shopping secondhand, resale and vintage (oh my!) There is so much of it on the market, it’s almost silly to shop new. It’s less costly and harmful on your pockets and the planet.


Gifted vintage fur coat hand me down. Image Credit: Michelle Lucksh, Fox Business.


Have you remade a vintage fur coat into an on-trend jacket? Are you a mom who has upcycled Grandma’s mink?

Send some pics to Haley@ShopTomorrows.comand inspire our community!

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